BZZIAPSI (PL) (English: BZZESTIES) is a local campaign aimed at reducing the alienation from insects (and arachnids, too) that surround us everywhere: in the nearby park, the forest next door, the flowerbed outside our house, or even in our bathroom.
I developed the identity in a playful and fun style, depicting insects in a naive manner with bright, attractive colors. The illustrations focus on species that we often avoid, dislike, or simply feel squeamish about.
Featured characters include:
Silverfish / Green lacewing / Stink bug
Grasshopper / Centipede / Woodlice /
Dung beetle
The set includes a mural, posters, citylights, stickers, infographics and prints.
